I have almost always worked within design and arts. Even my first proper job was at an architectural office in Helsinki.

In 2000 I moved to England and studied a degree in fashion with a stint in Italy thrown in. During my final year I got really interested in marketing and decided to find out what it’s all about.

I graduated in 2005 and soon after got a job at a communications agency in London, which specialized in arts and design. It was an amazing experience and taught me a lot about branding and PR.

After nine years abroad I moved back to Helsinki and worked at Marsaana Communications. My clients there were mainly large international lifestyle, fashion and luxury brands.


In May 2011 I set up my own company and here I am.


I now tell stories and make stuff happen. I’m always interested in people and often drawn towards design, arts, travel, local culture and lifestyle. 
Apart from editorials I also work on other projects that I get excited about. 
That’s when my narratives grow to become brand identities, marketing campaigns, concepts and engaging events.

If you think we could be a match, get in touch. Let’s see what we can create together.